CRM Specialist

Company: Cella
Location: Hauppauge
Posted on: February 7, 2026

Job Description:

Location: 2-3 day's a week hybrid in Hauppauge, NY (Long Island)Type: Full-timeSalary Range: $75,000–$85,000We're seeking a hands-on CRM Specialist to own and evolve our customer relationship management systems, improve business processes, and connect marketing and sales through data-driven automation. This role will be responsible for building out our current CRM infrastructure, implementing procedures and integrations, developing marketing funnels that nurture leads, and providing analytics that drive smarter business decisions. Additionally, this position will assist with marketing data management, CRM-to-ERP connections, and the maintenance of subscriber lists and leads to ensure accuracy and compliance. Responsibilities:Audit the current CRM structure (objects, workflows, data hygiene) and design a prioritized roadmap for improvement and automation.Build and document standard operating procedures (SOPs) for CRM usage, lead routing, and data management.Implement new CRM features, automations, and integrations - including connecting CRM and ERP systems to ensure seamless data flow across departments.Collaborate with IT and Finance to align CRM and ERP data for accurate reporting on leads, customers, and revenue.Design, build, and optimize email nurture funnels and marketing campaigns that warm leads and move them through the sales pipeline.Maintain and segment subscriber lists and lead databases, ensuring ongoing data accuracy, and proper opt-in tracking.Develop and maintain lead scoring models, segmentation strategies, and lifecycle stage definitions.Produce and deliver regular dashboards and reports for Sales, Marketing, and Leadership - including campaign performance, funnel metrics, and attribution analysis.Provide CRM training, documentation, and ongoing support for internal users.Identify opportunities for process automation and improved data accuracy.General Marketing Assistance on Ad Hoc Marketing Projects as Assigned.Monitor and troubleshoot data syncs, deliverability, and workflow issues between CRM, ERP, and marketing systems.Conduct outbound follow-up calls on assigned leads to verify contact accuracy, understand lead intent, and confirm how each lead was handled by Sales.Document call outcomes, disposition, and next steps in the CRM, ensuring complete visibility into lead status and sales follow-up activity.Audit lead follow-up execution by confirming response timing, contact attempts, and resolution, and flag gaps or inconsistencies to Sales and Marketing leadership.Collaborate with Sales to validate lead routing and handling, ensuring SLAs are met and feedback loops are captured to improve lead quality and conversion. Qualifications:3 years of experience working directly in a CRM environment (admin, operations, and implementation role).Strong working knowledge of HubSpot, Zoho CRM, Salesforce, or similar platforms (admin or power-user level).Experience with CRM-to-ERP integrations (e.g., NetSuite, SAP, QuickBooks, or custom systems).Hands-on experience with email marketing automation, list segmentation, and nurture funnel design.Strong data management skills — including imports/exports, deduplication, data hygiene, and syncing between platforms.Proficiency with reporting and analytics tools (HubSpot Reports, Salesforce Reports, Zoho Analytics, Looker, Power BI, or Data Studio).Familiarity with integration tools and APIs (Zapier, Make/Integromat, native connectors).Certifications: HubSpot (CRM/Marketing Hub), Salesforce Admin, or Zoho CRM.Experience in B2B sales, or manufacturing environments where CRM and ERP systems intersect.Comfort making professional outbound phone calls to prospects or internal stakeholders to validate lead status and sales activity.Ability to gather qualitative feedback from calls and translate insights into CRM reporting and process improvements.Strong attention to detail and process documentation skills.Excellent communication skills for cross-team collaboration and training.JOBID: JN -012026-122678LI-CELLAPLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Category:Technology, Keywords:Data Specialist, Location:Hauppauge, NY-11788

Keywords: Cella, Toms River , CRM Specialist, IT / Software / Systems , Hauppauge, New Jersey